Strategy is critical in any business. The more uncertain the environment the stronger is the business case for strategy.
The basic principle of strategy is to be strongest at the decisive point. This means deciding at what point to concentrate your limited resources so they will make the most difference. Where not to put your effort therefore is almost as important as where to put your effort.
Bruce helps organisations become more strategic and focused. Most strategy is separated from creativity by a wide gap, Bruce's process bridge this.
Key words: strategy, strategies, business strategy, business strategies, strategy management, strategic management, strategy development, implementation.