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The following chart shows the business case for strategy. Benefits are shown in four quadrants according to the Herrmann thinking preferences of managers. For example blue thinkers think the main benefits of strategy are the increased focus, clarity, information and decisions. Red thinkers think the main benefits of strategy are the increased collaboration, customer service and teamwork that it creates. In actual fact the benefits of strategy include those shown in all four colours.
Key words: strategy, strategies, business strategy, business strategies, strategy management, strategic management, strategy development, implementation.