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Contact Manager
Phone:
+64 21 620 456
16 Kauri Street, Woburn, Hutt City, New Zealand
email:
Manager@virtual.co.nz
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The importance of being different
If you sit in almost any planning session in any service organisation, you quickly recognize unless someone is asked to specifically argue against it, the purpose of that meeting is simple: "lets look of what we did last year, and get at least 15 percent better".
Wiser organisations understand that you don't just think better, you must think different.
Everyone will assume that the company is in the right business, basically organized in the right way, and staffed as it should be staffed. And everyone's focus for marketing for the year will immediately turn to how do we sell this. Instead everyone should start at ground zero. They should ask, is this viable anymore? Is it what the world still wants?
Services need to be "Purple Cows"
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