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Agribusiness

Exporting

Export development and the related market access requirements are often daunting challenges for the smaller companies who believe that their agriculture or horticulture products have the potential to become major export earners for New Zealand. The pathway to success requires careful planning and tenacity. There are a number of key statutory requirements of both the importing country and the New Zealand authorities.

VIRTUAL GROUP has the experience to guide the fledgling exporter through the complicated export maze.

New product development

The New Zealand primary sector offers a substantial market for a wide range animal health, agricultural chemicals, fertilisers and plant cultivars.

Entry to this intensely competitive market is not easy and the company with the new idea for agriculture or horticulture is faced with a myriad of issues and challenges.

VIRTUAL GROUP can assist in

• planning new product introductions
• enhancing the chances of market success by working with the client on a carefully developed and implemented business plan.

Government liaison

The increasing pressures from consumers for safer food and for the greater protection of New Zealand's biodiversity have resulted in the creation of the New Zealand Food Safety Authority and Biosecurity New Zealand. This has resulted in an increase in the need to be aware of the implications of the new legislation and the impact it will have on business.

VIRTUAL GROUP works with companies to:

1. recognise and understand their responsibilities
2. to help put a plan together which will ease the passage of their product to market.