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Herrmann's Thinking Preferences, as shown in the first chart, expands this into four quadrants according to how our brain is structured. The two left hand quadrants (A and B) are the left brain quadrants and the two right hand quadrants (D and C) are the right brain quadrants. The two upper quadrants (A and D) are the cerebral "thinking" quadrants and the two lower quadrants are the limbic "feeling" quadrants.
According to extensive research by Herrmann Asia, over 90% of large corporations in Australia and Asia have strong thinking preferences in the A quadrant (concerned mostly with facts, efficiencies, technology, performance, measurement and objectives) and the B quadrant (concerned mostly with form, methods, risk reduction, control, timing and policy). A much smaller percentage are as competent in the D quadrant (concerned mostly with innovation, new concepts, future, strategy, the big picture, competition, Vision and purpose) and very few are as competent in the C quadrant (concerned mostly with feelings, communicating, dealing with people, culture, values and people development).
Firstly, Western business is dominated by men. A major study by Kevin Ho, undertaken as part of his doctoral dissertation clearly shows that women are significantly more right brained than men. It would seem that women really are from Venus.
The study is reported in Ned Herrmann's book "The Creative Brain"; it was of 7989 individuals, approximately one third of whom were women. Ho was careful not to have any bias due to qualifications or occupations. The second chart shows the Herrmann thinking preferences for men (see the blue line) and women (see the red line).
Quadrant D is a measure of creativity and in Ho's study women scored an average of 79.1 compared with men at 73.9.
Quadrant C is a measure of people skills and in Ho's study women scored an average of 74.9 compared with men at 55.5.
When these two right brain sides are combined women have an average right brain score of 102.3 compared with men of 86.0.
The current scientific explanation about the difference between men and women focuses on the fact that men have evolved as the hunters. They had to concentrate on hunting the prey, a risky task that has required them to develop a sense for risk and aggression. While men hunted, the women collected food around the dwellings and organised activities around the home. Unlike the men, they moved between a number of activities. While men executed their task as hunters in silence, the women always had others around to share their joy, sorrow and problems. It is therefore self-explanatory that women could give vent to their emotions and communicate well with others.
Because of these beginnings, today, men demonstrate a preference for focus, precision, directness, logic, strategy and risk while the women have a preference for organising, strategy, feelings and empathy.
The second reason why business is dominated by the left brain is our education system. At school, by the time we are 6 years old most of the creativity has been trained out of us. When children go to school they are like question marks, by the time they leave school they are more like periods ... with all the answers. We need to learn how to look for alternatives, "both/ and" solutions but we are taught mostly analysis and "either/or thinking". In a recent study of American 18 year old students it was found that on average they had completed over 2000 examinations requiring a right or wrong answer.
Want more evidence? Reflect on the early school report of Albert Einstein. "Albert is a very poor student. He is mentally slow, unsociable, and always day dreaming. He is spoiling it for the rest of the class. It would be in the best interest for all if he were to be removed from school at once."
Although I strongly believe in left AND right brain thinking, in practice because of the bias within the environment, I often find myself forced to work in ways that correct this bias. If you'd like to discuss these matters more fully phone on 0800 4 virtual.
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