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Four Different Thinking Styles

Ned Herrmann has created a very useful way of thinking about the human mind, human behaviour and human organisations. Every person and every human organisation can be characterised according to their preference towards each of the four dimensions or segments.

Brain theory is fundamental to understanding human nature, because it explains why we are all so different, and why we often have such fundamental misunderstandings over things which one would expect we should agree about. It’s the reason why we communicate far more easily with some people (similar types) than others. It’s the reason why we tend to marry different types - for completeness. It’s the reason why we can be so clever and so dumb at the same time depending on what we are doing.

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