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Value Proposition & Alignment

The Value Proposition is the major tool for achieving strategic focus; and when your culture, leadership and service delivery are aligned to it, you get a lasting competitive advantage because it is almost impossible to imitate.

Content includes

  1. How to choose appropriate Customer Value Proposition: Product Leadership, Customer Intimacy or Operational Excellence
  2. Aligning the organisation's culture, leadership style, Brand and Service delivery to the chosen Value Proposition.

Why this is important

One of the critical roles of leadership is to ensure that the processes and procedures of the organisation are aligned to make it easy for staff to deliver the Customer Value Proposition chosen by management. So often this is not the case!

For more on alignment

To go back to the main page for Leadership Development

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