The ultimate competitive advantage

Not finance. Not strategy. Not technology. It is teamwork that remains the ultimate competitive advantage, because it is so powerful and so rare. So why do so many teams - in business - full of talented people, richly resourced, fail to live up to their full potential? Why can't brilliant colleagues get along better? Why won’t everyone row the boat in the same direction? If this sounds like your outfit, this product is for you!

A major opportunity

1. Intangibles now make up to 95% of the value of most organisations. Intangibles, including knowledge assets, relationship assets, emotional assets and time assets are all related to people.

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