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Bruce Holland

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Snippets on Herrmann's Brain Dominance Index

  1. Could You Be Missing Out On Three-quarters Of Your Business Opportunities? - Most service providers make a fatal assumption that their customers want to be treated the way they want to be treated. This is true in only a quarter of the population, so they miss out on the other 3/4. Great sales people know how to score with 100% and your people can learn too.

  2. Many organisations are trying to see inside the brains of their customers - Great service providers know that people are different from each other. Treat everyone the same and you'll satisfy about a quarter and turnoff about three-quarters. It's all to do with the colour of their brains and how they think.

  3. Successful Salespeople Know What Their Customers Are Thinking
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