Bruce Holland:

Workplace Wizard

Contact Bruce

+64 21 620 456

16 Kauri Street, Woburn, Hutt City, Wellington, New Zealand

Bruce Holland's CV

Bruce Holland is a New Zealander. He has spent most of his working life assisting some of New Zealand's largest organisations develop their strategic direction and become faster, focused more flexible.

Bruce is a qualified accountant and a practising artist. He has a degree in Commerce (majors in both Accounting and Economics) and knows about the hard side of business. However after many years of searching for what makes better organisations, he knows that the hard part is usually the easy part. Bruce is an acknowledged expert in organisations as living systems. He took up painting to develop his creative and strategic thinking skills.

Since 1992 he has been an external consultant working in areas of strategic change, workplace reform and continuous improvement with the public and private sectors, working with senior management through to front-line operators. He is the co-founder and major shareholder in Virtual Group Business Specialists, a group of business consultants formed into New Zealand's first 'virtual' organisation for consultants.

Bruce shares his time between directing Virtual Group and undertaking independent consulting assignments for selected clients. His consulting work has involved advising business people on Institutional Strengthening, Strategy, Organisational Change and Leadership Development across a wide client base of Private, Public, Local Body and Not-for-Profit organisations, see Customer List, Examples of his work and Consulting Attributes.

Virtual Group is a dedicated to improving human endeavour. It is in itself a model of what we want to achieve. We have quite deliberately used Virtual Group as an experiment to test concepts of living organisations, especially self management and self organisation. We have pushed the boundaries far further than we would risk when advising a client. It all started with a strong belief that there has to be a better way to organise so that people grow and contribute to their fullest potential.

Bruce spent 16 years in senior management, finance, strategic change and business strategy roles before becoming an independent consultant, including ICI New Zealand, Steel and Tube Holdings and the Bank of New Zealand.

Bruce has four years (1988 - 1992) experience as Group Strategic Planning Manager for the Bank of New Zealand. During this period the bank was undergoing fundamental change. Bruce was part of the senior management team. When he joined the Bank had just been rescued from insolvency with a public injection of $600m. Four years later when he left the bank it was sold to National Australia Bank as a highly profitable going concern. During these years Bruce was responsible for the Bank's strategic processes, including strategic business information and also part of a team driving cultural change through the 6500 employees.

Before BNZ, Bruce has six years (1982-88) experience as Group Strategic Planning Manager for Steel and Tube Holdings Limited. At the time this was one of New Zealand's major industrial companies. In this position Bruce worked with all of the Groups subsidiary general managers and their teams to upgrade their business strategies and develop information and measures to underpin the strategies.

Before STH Bruce had senior Finance roles in the Electric Power Coporation of Samoa, and ICI New Zealand Limited.


Bachelor of Commerce, Canterbury University, (majors in Accounting and Economics).


  • Member, Institute of Chartered Accountants of New Zealand, including role as Chairman, Corporate Sector, Wellington Branch.

  • Member of Cost and Management Accounting Division of the Institute of Chartered Accountants, including role as Chairman, C.M.A. Division, Wellington Branch

  • Fellow of the New Zealand Institute of Management

  • Member of the New Zealand Strategic Management Society, including roles as National Councillor and Chairman, Wellington Branch

  • Member of Executive Committee of WELQUIN (a non profit organisation dedicated to improving business in Wellington)

  • Wellington Regional Chambers of Commerce, including two years as a Regional Councillor.

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