LACK OF CLEAR DIRECTION
Vision and mission, alignment with your markets or key stakeholders, understanding your strengths and value drivers, knowing your key strategies.
Symptoms:
- No common understanding of vision
- People are not clear about "our business"
- Falling or static sales, profits, customers
- Our environment has changed, old strategies no longer effective, not sensitive to market place
- Constant surprises, lurch from crisis to crisis
- Can't get people motivated, people are not focused
- We don't know why we are not successful
- We have insufficient capital or can't attract more
- Costs are too high
Levers: