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What really matters in business

Strategy

Devise and maintain a clearly stated focused strategy. The key to achieving excellence in strategy is to be clear about what your strategy is and consistently communicate it to customers, employees and shareholders. It begins with a simple focused value proposition. Winning organisations are realistic. They recognise that there is no way they can be world class in every facet of operations so they select those most important to meeting their customers' needs and focus their energies and resources on making these as possible.

Research by Kaplan and Norton* shows that 85% of management teams spend less than one hour per month discussing strategy.

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