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Bruce Holland: Mr Change
Contact Bruce
0800 4 virtual
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| +64 4 570 0727 |
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| +64 4 570 0427 |
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| +64 21 620 456 |
| Skype |
| bruce.holland |
| PO Box 6521, Wellington |
| Bruce.Holland @virtual.co.nz |
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Why Culture Is Important - Research
In some quarters of the business world, culture is still considered soft. It is not taken as seriously as say, operations. In other parts, culture is considered important, but the emphasis is on making the work environment fun. This is based on the theory that if the employees enjoy themselves they are more likely to remain loyal to the company. This is a narrow view.
Ground breaking research over a five-year study reveals that Culture is one of only four things that truly make a difference1 . The study made it clear that building the right culture is imperative. This is one that champions high-level performance and ethical behaviour, where everyone works at the highest level, encouraging outstanding individual and team contributions and holds everyone (not just managers) responsible for success.
Culture is important because it influences the way we behave. For example it is almost impossible to be proactive and entrepreneurial in an organisation that has low risk and tight controls as its culture. People who find themselves in an organisation which does not match their personal values operate either under very high personal stress or find it intolerable and leave.
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